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Charli xcx 7/24/26

  • Writer: Gabriel Helfer
    Gabriel Helfer
  • Aug 2
  • 5 min read

Charli xcx - Music, Fashion, Film (Album).


This is Charli's eighth studio album, arriving two years after "Brat" turned her into an actual, honest-to-god pop star instead of just the internet's favorite secret weapon. Following that up was never going to be simple, and instead of chasing the same high, she and longtime collaborators A.G. Cook and Finn Keane went and built something scrappier and way more guitar-forward. It shows immediately.


The album opens with "Rock Music," a jittery, guitar-driven statement of intent where Charli basically declares the dancefloor dead, then spends the rest of the song banging her head against that idea anyway — daring a friend to jump into the crowd and just hope somebody catches them. Underneath the bravado it's really about the exhaustion of being handed a signature sound and expected to keep repeating it forever; the "dancefloor is dead" bit reads less like an actual verdict on club music and more like Charli trying to talk herself out of her own comfort zone. Production-wise it's a genuine curveball — cracked, distorted guitar tones, cymbal crashes that feel almost too loud for the mix on purpose, and a stuttering, glitched-out vocal take that makes her sound like she's second-guessing herself in real time. It's rough around the edges in a way that feels deliberate rather than sloppy.


"SS26" keeps things breezy on the surface but there's real anxiety underneath — Charli toying with the idea of playing the bad girl when the whole world already feels like it's falling apart, like the persona itself has started to feel a little pointless. It's also where the album's title comes from, buried in a line about how none of it — not music, not fashion, not film — is actually going to save anyone. The production is glossier than "Rock Music," guitars still up front but sanded down into something closer to pop, with a bouncier rhythm section underneath that keeps the song from tipping into full doom-and-gloom territory.


"Card Declined" opens on a joke — the kind of self-deprecating, almost slapstick humor Charli's always been good at — using a maxed-out credit card as a stand-in for being emotionally overextended, like she's spent more of herself on other people than she's got left in the account. It curdles fast from funny to uneasy. Sonically it starts sparse, almost like a demo, before the production fills in around her with jittery little percussion hits that mimic the anxious, glitchy feeling of watching a transaction fail in real time.


"Camera" is where the album really opens up. Charli heads to a film set and starts asking herself, out loud, whether chasing an acting career at this point in her life makes any sense at all — whether she even still wants to make music, or if she's just being reckless for the sake of feeling something. It doesn't read like a rhetorical question so much as her actually working through it as the song plays. It's also the most accessible thing here production-wise — a cleaner, more melodic guitar line, warmer vocal mixing than the rest of the record — which makes the identity crisis underneath it land even harder, because it's dressed up as the catchiest song on the album.


"2007" is a nostalgia trip, Charli looking back at the version of herself before any of this — before Brat, before fame actually caught up to her — and trying to figure out how much of that person is even still in here somewhere, or if fame has replaced her completely. The production leans into that time-capsule feeling too, with tinnier, more lo-fi guitar textures that sound almost intentionally dated, like she's trying to recreate the sound of a bedroom recording from back then.


"I'm Afraid" does exactly what the title promises. It's Charli naming the fear directly instead of hiding it behind irony — scared of disappearing into the persona everyone else built for her, scared the version of her that people love isn't actually her at all. It's one of the more stripped-back moments on the record, production pulled way down so her voice is doing most of the emotional work, with just a thin, trembling guitar line and some distant, echoing production choices that make the whole thing feel isolated.


"Yeah" is a shorter, punchier cut, less about a specific relationship and more about the exhaustion of having to perform certainty — saying "yeah" to everything because it's easier than admitting she doesn't actually know what she wants. It's also one of the more upbeat-sounding songs here despite the tired subject matter, with a driving rhythm and repetitive, almost chant-like vocal hook that mimics the numbness of just agreeing to keep things moving.


"Wink Wink" brings back some of that knowing, self-aware humor from earlier eras, Charli fully clocking how absurd her own myth-making has gotten and leaning into the joke instead of fighting it — basically winking at the listener and saying she knows exactly how ridiculous fame is. Production matches the playfulness with brighter, more polished guitar tones and a livelier tempo, like she let herself have a little fun after all the heavier songs before it.


"Persona" is the most on-the-nose title on the record, and the song matches it — digging into the gap between the Charli XCX everyone thinks they know and whoever's actually left underneath once the cameras go off. It's less a song about a specific moment and more a meditation on the wear and tear of performing a version of yourself for years on end. Production-wise it's dense and layered, with vocal takes stacked on top of each other in a way that almost sounds like multiple versions of Charli talking over one another.


"Magic Metal Montana" is the odd one out, more atmospheric and image-driven than confessional, painting a strange, almost cinematic little world instead of directly addressing her own life — a breather before the album's heavy closer. Sonically it's the most experimental thing here, with warped, metallic guitar tones and washes of ambient texture that make it feel more like a score cue than a pop song.


The record ends with "No One Lasts Forever," featuring a genuinely eerie spoken-word appearance from David Cronenberg, whose voice intoning that everyone is temporary gets looped a chilling 27 times before it warps into something closer to noise. Thematically it's the bluntest song on the album — after ten tracks of dancing around fame, identity, and mortality, this one just says the quiet part out loud. Production-wise it's the boldest choice on the record: that looping vocal sample slowly disintegrating into distortion, guitars falling away until it's basically just Cronenberg's voice decaying in real time. It's a strange way to close an album, but it recontextualizes everything before it.


Overall, Charli takes a real swing here, and mostly it pays off. Trading the club synths for scrappier, guitar-forward production is a genuine risk this soon after a career-defining hit, and the record is more emotionally exposed than "Brat" ever let itself be. That said, I would've liked a couple more moments with the sheer hook-density of her earlier work — some of the back half leans so hard into mood and concept that it loses a little of the immediacy that made her a pop star in the first place. Still, the highs here are genuinely thrilling. "Rock Music," "Camera," and "No One Lasts Forever" are the clearest evidence that Charli's not just repeating herself, and given how much she's clearly still got left to say, I'm already curious where she goes next.


Verdict: Essential


Personal Favorites: "Rock Music," "Camera," and "No One Lasts Forever.

 
 
 

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